VR & AR & UI Design

Shaping user attention through impactful UI experiences has been at the core of my career. Beginning in web design with notable clients like The Disney Channel and Levi Strauss & Co., I earned accolades including the bronze world medal and The Standard of Excellence Web Award. Transitioning from website design, I explored experimental UI design, contributing to projects such as the Ford Company's interior dashboard concept and Panasonic Home Energy TV interface. Additionally, I ventured into the realm of VR/AR, founding a production company utilizing Samsung headsets and collaborating with Snapchat on AR marketing—a journey that continues to be thrilling and dynamic.

Healthcare concept for an interactive VR

Client: 360Profilms

Role: Creative Director

Objective: Demonstrate the functionality of interactive live action in VR. Facilitate patient comprehension of pre-operation processes and set expectations for the upcoming procedure.

Cnet concept for an interactive VR

Client: 360Profilms

Role: Creative Director

Objective: Demonstrate the functionality of interactive live action in VR for Cnet and how to navigate it’s content through VR and a short form story.

Oktoberfest festival concept for an interactive VR

Client: 360Profilms

Role: Creative Director

Objective: Demonstrate the functionality of interactive live action in VR for an Oktoberfest festival and how to navigate more information about Oktoberfest.

Perot Museum interactive interface concept

Client: Perot Museum of Nature and Science

Agency: Group Delph

Perot Museum of Nature and Science/Career Inspiration Stories

Client: Perot Museum of Nature and Science

Agency: Group Delphi

Role: Art Director

The Perot Museum in Dallas, with its extensive outreach of over a million visitors, presented a unique challenge that demanded a significant impact. Our mission was to craft a touch screen template interface design to captivate visitors and showcase inspiring career stories, particularly those of different scientists at the outset of their careers. Striking a balance between crisp informativeness and engaging content for a younger audience was crucial. By adopting a flexible template approach and tailoring the style to each story, we successfully created vibrant templates that effectively connected with the audience.

Augmented Reality for Doritos Chips concept

Client: Doritos

Agency: Mekanism

Role: Art Director

Leveraging the widespread love for Doritos, we infused the packaging with pop-up augmented reality visuals. Purposefully selecting entertaining and imaginative visuals, we aimed to draw people in, compelling them to grab a packet of chips.

Panasonic/Home energy TV concept 

Client: Panasonic

Agency: Panasonic

Role: Art Director

Collaborating with Panasonic, I contributed to the development of an interface for a comprehensive household energy monitoring system. This system addressed various functionalities, including managing car trips and monitoring regular household energy usage to enhance efficiency and reduce costs. Working closely with the engineering team, we designed a user interface tailored for a large television screen. Our focus was on incorporating contextually appropriate design elements and leveraging existing interface conventions derived from real-world experiences.

Ford Motor Company/dashboard design

Client: The Ford Motor Company

Agency: The Attik

Role: Designer

Working on Ford's concept car project for the Detroit Motor Show was truly exhilarating. Tasked with designing an innovative interactive dashboard, we showcased a revolutionary concept where drivers could customize everything from colors to arrangements. We utilized rear projection within the dashboard to bring the concept to life and complemented it with printed posters surrounding the car. Visualizing Ford's groundbreaking concept car was a novel experience for our team, and we thoroughly enjoyed every aspect of the project.

Interactive wall for Healthcare facility.

Agency: Concept idea

Role: Creative Director Concept idea

While designing a wall for the Massachusetts General Hospital, I wanted to craft something different from the plain old hospital interior. Hospital is the kind of space that most of the people dread going to and I wanted to change something from my end, so I deliberately chose to move away from the dull, white colors of the hospital walls. I intended to replace it with something bright, to bring in some optimism and engage with the visitors who otherwise do not want to be there. I created icons that were minimal yet fun to draw people towards the serious content. This concept was crafted to educate people and help them with their health. Even if they are temporarily distracted by my interface and they are learning something from it, my work is done.

Visada/app design

Client: Visada

In house: Visada

Role: Creative Director

We worked for Visada, a platform for beauty and cosmetic lovers, and designed their application that facilitated the promotion of cosmetic products. We were aiming for an interactive platform that would virtually work as a one-stop solution for all the requirements pertaining to self-care. As the artistic component of the app design was connected to the product, we did our share of market research and found out more about the target audience. We worked closely around that data to build an interface that would analyze a person’s selfie and give them personalized suggestions ranging from beauty tips to makeup looks. 

Execsense/Website redesign

Client: Execsense

In house: Execsense

Role: Art Director

We were approached by Execsense, an extension of the New York Institute of Finance that maintains a network of influential professionals, to redesign their website. We had chosen to keep the website minimalistic and functional to preserve the methodical component. The organization is driven largely by the objective to educate top leaders and build up their personal skills and never features any advertisement on their website. We needed to make sure that the content on the website is crisp and readily available for its readers. This is why we crafted the kind of user experience for professionals that are informative and succinct.