Jayson Tang
Creative Director
Branding, Process to Proposals
As a seasoned Creative Director, I recognize the pivotal role of pitching proposals in securing new projects and igniting excitement in clients. It's about opening their eyes to the realm of possibilities, showcasing innovative ideas, and painting a compelling vision of what we can achieve together. Equally vital is brand development, where I realign brands to resonate with their goals and embody the right personality. It's about crafting a distinct identity that captures hearts and minds, ensuring our creative endeavors leave a lasting impact.
Salesforce lobby screen ideas
Client: Salesforce
Agency: Salesforce Global Real Estate
Role: Senior Art Director
Brainstorming ideas for Salesforce lobby screens involved aligning with the company's core values – Trust, Customer Success, Innovation, Equality, and Sustainability. We navigated the challenge of diverse screen shapes and sizes, optimizing content within budget constraints. For Salesforce's new building in India, we aimed to infuse Indian culture subtly, avoiding clichés while staying true to Salesforce values. In the US offices, some concepts brought Salesforce characters to life, making them lively and engaging. Sustainability was represented through nature elements, seemingly alive in a box. Despite a wealth of fantastic ideas, four were produced to ensure impactful and awe-inspiring experiences.
ServiceNow Knowledge Conceptual ideas
Client: ServiceNow
Agency: George P. Johnson
Role: Creative Director
Conceptualizing ideas for the ServiceNow Knowledge Event was a meticulous five-month journey. We initiated the process by developing a comprehensive proposal that outlined the timeline from entrance to the main pavilion, encompassing social media activation, wayfinding, community spaces, and lounges. This intricate planning aimed to cater to the needs of the 20,000 attendees who gather annually for this event.
Truclear Global Brand redesign
Client: TruClear Global
In house Agency
Role: Creative Director
Redesigning the Truclear Global Brand involved a comprehensive understanding of its identity and aspirations. As a startup transitioning from a hardware company to an advertising platform using projection and signage on large locations, the goal was to convey excitement, professionalism, dimensions, and creativity. The process included identifying the brand character and iterating through various versions to find the perfect look.
Truclear Global proposal for their head quarter
Client: TruClear Global
In house Agency
Role: Creative Director
I crafted a proposal for Truclear's new headquarters, outlining the transformation from a hardware company to an advertising agency platform. The objective was to showcase their hardware and software capabilities through captivating projections within the building, aiming to leave a lasting impression on a diverse audience spanning transportation, public structures, and retail. The goal was to amaze and captivate clients with visually stunning content.
Client: Twitter/Line’s Media Event
Agency: Invision
Role: Creative Director
San Jose Earthquakes PayPal Park Stanford Stadium proposal
Client: San Jose Earthquakes
Agency: TrueClear Global
Role: Creative Director
Whirlpool proposal for their new headquarter
Client: Westfield Valley Fair
Agency: The-Otherside
Role: Creative Director
Concept ideas for Delta Airlines Terminal Extension
Client: Delta Airlines
Agency: The-Otherside
Role: Creative Director
We wanted to create a glass projection wall for the Terminal Extension of Delta Airlines, that would engage passengers while they waited for their flights. Whether being a very important factor for airlines that can influence departure and arrival schedules, we wanted to alter that constantly overriding influence of weather into something relaxing. With interesting visuals across the entire wall with the data on weather, we also made sure that the projection was informative. We wanted to make a new space that would be calming yet engaging. This was done to make Delta stand out as a frontier in passenger lounge space against its peers.
