Physical and digital Installations 

I have a passion for creating digital installations that dazzle and bring joy to my clients. Whether it's for tech giants like Salesforce with massive video walls around their global offices, producing mind-blowing content that aligns with company core values, or transforming spaces for Adobe's Executive Briefing Center. I extend my skills to healthcare, aiming to enhance the hospital environment, providing comfort, and bringing joy to those in need, especially children facing health challenges.

Salesforce East Tower & Sydney Video Wall - Flowers

Client: Salesforce Global Real Estate

Role: Creative Director

Agency: Skyedge Studio

Objective: Our goal was to produce uplifting and nurturing content, leading us to choose flowers as our theme. Initially, we considered capturing it through timelapse but ultimately opted for computer-generated imagery (CG) to provide flexibility in adjusting colors and scene angles. This decision allowed us to create a diverse array of flowers, showcasing them across various screens in our global offices.

The meticulous process involved five months of studying two specific flowers to ensure accuracy, and the investment of time and effort proved to be immensely rewarding.

Salesforce San Francisco East Tower Video Wall and Salesforce Sydney Lobby-The Green Wall

Client: Salesforce Global Real Estate

Role: Creative Director

Agency: Eightyfive.studio

Objective: Our aim was to reintroduce greenery to downtown San Francisco, infusing a sense of color and positivity after two years of the pandemic. In pursuit of this goal, we designed an expansive green wall adorned with blooming flowers and graceful butterflies in flight. Particularly noteworthy is our remarkable lobby video wall situated in the headquarters office towers of Salesforce in downtown San Francisco. Building on this success, we went on to create an even more impressive variation at the new Salesforce tower in Sydney, Australia which has the largest video wall in the country.

Salesforce Lobby Wall - Cubes

Client: Salesforce Global Real Estate

Role: Creative Director

Design by Art Director Jane Lee, create 3d block wall then animates like they are moving in and out of the wall, while using Salesforce branding and characters.

Salesforce Salesforce Innovation Center Tokyo, Japan 180° Screen Curve Screen

Client: Salesforce Global Real Estate

Role: Creative Director

Brief: Salesforce’s SIC Customer Experience Centers in Tokyo, Sydney & Chicago will be equipped with an impressive new 180° screen. The room features a 7'5" by 29' (1,350 x 5,280 pixels) curved LED screen with over 7 million pixels and a 1.67 mm pixel pitch. Leveraging insights from neuroscience and psychology, we propose a global content strategy that will maximize the effectiveness of the 180° screen and can be applied globally to Salesforce’s Innovation Centers.

The content is built around 4 psychological principles

1: Priming Ideal Affect - Set the stage for pleasant experiences with positive, low arousal experiences that don’t distract from social interactions happening in the SIC. 2: Inducing Awe - Create social bonds through the shared experience of awe. Making people feel physically smaller and challenging their understanding of the world around them can increase cooperation. 3: Spatial Metaphor - Subconsciously prime the concept of “superiority” Use upward motion3 and create the illusion of a journey into the sky. 4: Gratitude - Lowers defences and promotes social cooperation by inducing a feeling of collective gratitude

Result: A trip up to the canopy of the forest

Salesforce video wall, Hyderabad India - Kaleidoscope

Client: Salesforce Global Real Estate

Role: Creative Director

Agency: C-fire

Brief: Create engaging an content that will run on the Salesforce video wall, bring Salesforce value and icons into an Indian flavor for their new headquarters in India, Hyderabad.

We created a Kaleidoscope of Indian flavors like jewelry, peacock feathers and flowers sacred in Indian traditions.

Digital Cube: 6ft digital cube

Client: TruClear Global

In house Agency

Role: Creative Director

TruClear Global had constructed an LED 6 feet cube and they were looking for potential clients like shopping centers. We wanted to push our boundaries with this one. We did not have the budget to create original content and we wanted to move away from the traditional method of using the old stock videos. So we decided to reuse the old content that we had created earlier to be displayed on the LED cube. The Digital Cube had mesmerizing visuals that could create a hypnotic effect and we made an attempt at augmenting its visual appeal with our videos. Spectators found it to be really fascinating and were drawn to it. 

TruClear Global Interactive digital weather wall

Client: TruClear Global

In house Agency

Role: Creative Director

TruClear Global had created a showroom to exhibit their glass projection wall. We wanted to highlight its sense of purpose and promote its functionality.  We used vibrant colors to illuminate the glass projection quality and designed a weather wall like no other. With the help of Joey Shanks, an amazing artist who films practical effects, we were able to give it a very smooth texture. We added colors that would seemingly pop out of the glass and make the spectator want to touch the screen. We had decided against CG and went for naturally created content. With just a digital SLR camera shoot and multiple frames, we were able to typify various weather conditions. Later sound effects were added to enhance the immersive effect of the space. We were able to create a magical wonderland with an explosion of colors that had everyone amazed. 

TruClear Global video lobby wall

Client: TruClear Global

In house Agency

Role: Creative Director

TruClear Global Video Lobby Wall TruClear Global is a company that can transform physical spaces into a digitalized social environment and we were given the task of crafting a video for their Lobby wall. We wanted the video to reflect the immersive experience that the company offered to its clients. We had the opportunity to work with some very talented dancers on a project for Art Basel and we decided to reuse the video we had made for them for TruClear Global’s lobby wall. We gave it a kaleidoscopic quality and created an aesthetic that could have a hypnotic effect on the spectator. This did wonder for the lobby wall as the bright colors in the video contrasted with the black background and illuminated the white walls of the space. 

Art Basel Miami / Scope Art Show

Client: TruClear Global

Inhouse: TruClear Global

Role: Creative Director

While working for TruClear Global, we created an entrancing visual spectacle to promote the company’s projection glass technology. TruClear was providing its service at the Scope Tent for Art Basel in Miami. Art Basel organizes a five days event that represents 269 leading international galleries from 29 countries. Having achieved the footfall of over 81,000 visitors, some of them being private collectors and directors, curators, trustees, and patrons of more than 200 museums, we knew we had to do something innovative for the event. 

We decided to create our own canvas through TCG’s Projection Glass Technology. The entryway glass walls were very significant to the event as they had to draw people in and instill the space with creative energy. We wanted to highlight the element of diversity at Art Basel and for that, we chose to take a shot of dancers from all over the world who could epitomize beauty and art for our video. Everything was shot at a high frame rate so that we could slow down the content later. The slowed-down version had a spellbinding effect as the dancers became one with their flowy costumes. The colors stood out even more against the dark background which blended well with the night time projection, making it look real and dreamy at the same time.

People were mesmerized by the colors and our client loved it. Our film was submitted and got accepted into the San Francisco Dance Film Festival and was also the award winner of the Marin County International Festival of short film and video. 

Adobe Executive briefing center

Client: Adobe System

Agency: Array Interactive

Role: Art Director

Adobe wanted an interactive video wall that was going to be showcased at their new Briefing Centre. They wanted us to use the content that was already created for their products. We wanted to create an appearance of a wooded wall on the screen that would go with the background of the space. We created that look and with the help of motion sensors, we were able to give a new life to the content. The motion sensors would detect the presence and the animation would alive and move across the screen along with the visitor. This made for an interactive show stopper and helped us in connecting with the spectators. 

Victory Plaza at AT&T Plaza Dallas / Digital art gallery

Client: Victory Plaza

Agency: Foghorn

Role: Art Director

Victory media had established the World’s first outdoor digital gallery in a substantial part of downtown Dallas and we had to build a brand network for them. It was going to be an international digital platform that would bring together the work of artists from all over the world under one roof, from animation and motion graphics to visual storytelling and short films. The Plaza was equipped with eight HD LED screens on either side of the wall. We worked on these screens to showcase a myriad of configurations and motion possibilities to keep our audience engaged.

UCSF Interactive Donor wall

Client: UCSF

Agency: Roundtree Visuals

Role: Creative Director / Animator

UCSF had approached us to create an interactive video wall for the lobby area of the Parnassus Campus. They wanted a wall that they could use for announcing all the updated information and also use it as a donor wall. We wanted to create the kind of content that would have a soothing effect on people and work as a positive distraction in a hospital. Also, a donor wall to show the appreciation for the support given to the organization by the people. Keeping these two things in mind, we shot some content in the vicinity, at the Golden Gate Park and employed it for the wall at UCSF. 

Marin General Hospital / Braden Diabetes Center video wall

Client: Braden Diabetes Center, Marin General Hospital

Agency: Roundtree Visuals

Role: Creative Director

We were approached to create content for the video wall for Marin General Hospital at Braden Diabetes Centre. They wanted to impart relevant information to their diabetes patients including updates in the calendar schedule. They also wanted to use it as a platform to inspire their patients with moving personal stories and help them through their journey with diabetes. We wanted to encapsulate their journey in our video and so we explored the local area and shot time-lapse photography and collected footage related to the same. The clients were blown away by the result and they have been using our video for years now. 

Cisco Executive Center

Client: Cisco System

Agency: Array Interactive

Role: Art Director / Animator

Cisco Systems is a multinational technology conglomerate based in San Hose, California, which manufactures and sells hardware and software and other high technology services and products. Cisco wanted an interactive video wall that would showcase their new Executive center. For a company that deals with networking software, we needed to make sure that the content is crisp and straightforward. The video wall comes with an advantage of greater pixel density which enhances the viewer’s experience and makes it more immersive. We made an attempt to encapsulate the innovation of Cisco Systems into the content for the video wall for its Executive Centre.

Concept ideas for Delta Airlines Terminal Extension

Client: Delta Airlines

Agency: The-Otherside

Role: Creative Director

We wanted to create a glass projection wall for the Terminal Extension of Delta Airlines, that would engage passengers while they waited for their flights. Whether being a very important factor for airlines that can influence departure and arrival schedules, we wanted to alter that constantly overriding influence of weather into something relaxing. With interesting visuals across the entire wall with the data on weather, we also made sure that the projection was informative. We wanted to make a new space that would be calming yet engaging. This was done to make Delta stand out as a frontier in passenger lounge space against its peers. 

Camp Pendleton Museum video wall

Client: Camp Pendleton

Agency: Roundtree Visuals

Role: Art Director / animator

Among all the Marine Corps Base, Camp Pendleton is a recognized name because of its historical charm and intriguing accounts of the Spanish Explorers and Politicians. We were approached by Camp Pendleton to create content for its Video Wall when it was undergoing renovation. We decided to focus on its colorful history and crafted the story of its foundation from March 1942 to October 2012. Keeping in mind the visitors of the museum, we wanted this video to be informative yet easy to understand and this is why we used infographics and kept a consistent theme to make sure that viewers find it engaging. 

Cisco Executive Briefing Center

Client: Cisco Systems

Agency: Design Reactor

Role: Art Director / Animator

Cisco Systems had approached us to create a briefing center like no other. They wanted to surprise their competitors and clients by showing them their pioneering quality.  We decided to use multi-screens and touch screens to recount the company’s story to their customers. The ideal way to mark the company’s progress was to make it an interactive experience by using touch screens. Through multiple screens, we showed how far the company has come and the network they have made across the IT Industry. We also maintained consistency in theme to keep the viewers engaged in the Briefing Centre. 

HP Digital Stories, Time Square, New York

Client: Hewlett Packard

Agency: Goodby Silverstein & Partners

Role: Design / Animator

Anyone who visits New York City can easily recognize Times Square with the huge Billboards characters of its identity. It enjoys huge popularity with digital ads a more than a million pedestrians pass by it every day. We had to create a thirty-second story for HP with the digital photos sent by the people. What we choose to pick and how to choose to portray it within the thirty seconds had to be impactful enough for the iconic Times Square. We decided to go for every day yet vibrant pictures that could effortlessly catch a person’s eye. So for the advertisement, we chose the kind of content that people would find relatable and easily comprehensible.